We are committed to protecting the privacy of our clients and users. In order to fulfil our promise, we have prepared these privacy policy principles that explain how we collect, use, disclose, forward and keep client data. We use the Internet in compliance with all appropriate activities and relevant legislation of the European Union and the Republic of Estonia.
Personal data means any information relating to you, directly or indirectly, as a natural person that we collect and process to carry out the contract we have entered into with a natural person or contact the person and fulfil obligations arising from law.
Personal data may be collected by the following means:
• when you submit contact details (incl. your name, personal identification code, postal address, telephone number, e-mail address, preferred channel of contact) on our web page or at some other location (e.g. office);
• when you use the web site, we collect data from the client account information or cookies;
• when you make a purchase or place an order at our shop or e-shop, the contact data of the person or information about the person`s buying preferences are saved (In certain sections of the web page we may ask you to submit freely personal data and personal information. The requested personal data may be your name, address, postal code, e-mail address, telephone number and other information).
Additionally, we use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
Collecting other information
We also collect unidentifiable data, i.e. data that cannot be attributed to a specific person (gender, age, language preference, location).
We may also collect data on how the client uses our web site. These data are aggregated and used to provide our clients with more useful information. These aggregate data help us to learn which parts of the web site and products and services are most interesting for our clients. Aggregate data are deemed unidentifiable data in this privacy policy.
Collected personal data help us share news about products, campaigns and future events with our clients. A client that prefers not to be in our newsletter list or receive notifications can always remove himself or herself from the group of addressees.
We can also use the collected personal data to deliver the goods or fulfil the obligations we have assumed before the client.
By agreeing to the conditions of the privacy policy, the client gives his or her consent for automated processing of his or her personal data. You can always withdraw your consent on our home page or by submitting an application in a format which can be reproduced in writing. The application and withdrawal of the consent do not have any retroactive effect.
To better service our clients, we may disclose information about individual users to a third party that provides us services and is under a contractual obligation to keep the shared information confidential. For example, a third party may be our partner whose function is to edit content or provide translation services.
We keep the client`s personal data until termination of the relevant client contract. The data that we are required to store subject to legal acts (e.g. accounting data) we keep in accordance with the relevant legal requirements.
